Good Coffee for Good People. This is the cornerstone of the Bien Coffee Co. Americans love coffee, in fact sixty-four percent of us drink a cup every day, so why not enjoy a hot cup of joe while effortlessly giving your body the vitamins it craves. Start your day off right with the boost blend, full of Vitamins D3 and C or take a moment to relax before your big meeting with their Chill Out blend full of Rhodiola Rosea. The options are plenty and full of benefits. The brand identity was approached with Bien's mission in the forefront. The words energy, soul, good health, peace, brightness, vitality, and life came to mind. It was important that the company's new identity portray these key values as well as their love for coffee. The french word "Bien," meaning “good” fit the brand, beautifully embodying it’s uncomplicated message of good coffee for good people. The word connected the company's vision of good health, energy and vitality. The logo design reinforces the simplistic, and approachable nature of the company with a chubby serif type and a coffee bean to dot the i.
