CDC Micro-moments Digital Campaign
The campaign focused on missed “micro-moments” to motivate Millennials and Gen Z to get vaccinated for Covid.
Art directed, illustrated, and storyboarded (through Brunet Garcia) a 30-second video spot along with three mini, social videos. The campaign was disseminated across Snapchat, Tiktok, Tinder, Instagram, and digital ad placements.
Created for Brunet Garcia in collaboration with Melissa Pierce and Cassie Deogracia