Half the Buzz,
All the Chill

Whimsical illustrations and animations for Sightglass Coffee’s launch of their new Microdose blend.

An innovative half-decaf roast delivers all the perks of coffee's caffeine kick without the full-dose jitters. To launch the new blend, we created a social campaign filled with playful animations and illustrations that capture the cheerful lift and easy relaxation of the Microdose drinking experience.