Em The Creative

Half the buzz, all the chill

Whimsical animations for Sightglass Coffee launch their new Microdose blend.

An innovative half-decaf roast delivers all the perks of coffee's caffeine kick without the full-dose jitters. To launch the new blend, we created a social campaign filled with playful animations and illustrations that capture the cheerful lift and easy relaxation of the Microdose drinking experience.